PURPOSE

We respect your privacy and are committed to safeguarding your personally identifiable information or "personal information" from unauthorized use or disclosure. This policy describes how your personal information may be collected when you visit our website, use our products or access our services, or otherwise interact with us or our business partners. It also describes how your personal information is used, when it may be disclosed, and the steps we take to protect it from unauthorized use or disclosure. For special offers, promotions, contests, or specific services, we may advise you that additional or different personal information practices or terms exist. You should refer to those terms or practices as well.

CONSENT TO PRIVACY POLICY

By accessing our website or providing personal information to us, you are agreeing to the terms of this Privacy Policy.

Consent to Privacy Statement

By providing the information requested by the Site or by continuing to use the Site after having an opportunity to review this Privacy Statement, you have consented to the terms of this Privacy Statement, and SUPERVALU's use of the information it collects as described at the point of collection or in this Privacy Statement. If you do not agree to this Privacy Statement, you may not use the Site.

DEFINITION OF PERSONAL INFORMATION

We define the term "personal information" to mean any information that we directly associate with a specific person. This may include an address, phone number, email address, fax number, or information pertaining to a rewards program, online registration or financial account, when associated with a person's name. Our definition does not include "aggregate personal information," which is information that we collect about a group or category of persons or services, or "de-identified information," which is information from which we or our agents have removed any information that can be used to specifically identify a person, and this policy does not restrict or limit our collection or use of those types of information.

COLLECTION OF PERSONAL INFORMATION

We may collect your personal information through the following methods.

Personal Information You Provide. We may request or give you the opportunity to provide personal information when you register as a user of our website, sign up for or use our products or services, or otherwise communicate with us.

Other Information. We may obtain other information about you from third parties such as demographic marketing information, address verification, or mailing list information and combine it with other personal information pertaining to you.

Cookies, Web Beacons and Similar Technologies. We may use cookies, web beacons and similar technologies to manage our website and collect information about your activities when you visit our website. We may link this information with other personal information about you and use it to provide you with information regarding products or services that we believe may be of interest to you.

OUR USE OF PERSONAL INFORMATION

We use your personal information for a variety of purposes, including, but not limited:

  • Responding to your requests,

  • Contacting you about products or services we believe may interest you,

  • Conducting market research, surveys, and similar programs to help us understand trends and customer needs across product categories or customer groups,

  • Evaluating your shopping experience, existing products or services, or for creating new items,

  • Attempting to contact you regarding product safety and recall issues, or

  • Entering you into sweepstakes or promotions.

DISCLOSURE OF PERSONAL INFORMATION

We do not sell or rent your personal information to third parties, or share it with them for their own direct marketing purposes. We may however, share your personal information with third parties as described below.

  • With Your Consent. We may disclose your personal information to third parties with your consent. You may give your consent in several ways, including, but not limited to, the following: through a written agreement signed or acknowledged by you; through an online method, such as a "click-through" agreement or registration page; through an oral statement, such as by way of an interactive voice response; or through the terms and conditions under which we provide you a particular product or service.

  • Service Providers. We may disclose your personal information to third parties who complete transactions or perform services on our behalf or for your benefit.